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8:00 AM – 5:00 PM
Anheuser-Busch Brewery 100 Busch Drive Cartersville, Georgia 30120

The Beautiful Backroads Century (BBC) offers a variety of mileage options through the rolling foothills of the Blue Ridge Mountains. Mileage options are approximately 14, 31, 48, 66 and 100. The route intensity is moderate to strenuous with the increased mileage. Support throughout the ride is abundant with support vehicles and rest stops every 15 – 20 miles. Each rest stop provides a smorgasbord of beverages and refreshments to satisfy the most discriminating palate. Upon completion, riders are treated to a feast with music and a sampling of Anheuser Busch products. 100% of all proceeds from the ride benefit The Hickory Log Vocational School for the Developmentally Disabled. Ride will go on, rain or shine.